Web3 x Fashion Milan

Monday, I had the tremendous pleasure to participate in the inaugural Web3 x Fashion event in Milan for Milan Fashion Week organized by the European Web3 Organization, BananaCorp, and AKQA. With a highly curated group of attendees from companies like Prada, Balenciaga, Moschino, EssilorLuxottica, Dolce & Gabbana, Bally, Bata, and more, it was a fantastic evening of learning and networking.

The three Fashion and Luxury-focused discussions were:

Tokenization and Traceability with:

• Armin ZadakBar, President of the European Web3 Organization

• Mario Didonato, Group Digital Director at Prada Group

• Mélanie Bradaia, Luxury Fashion Lead at Arianee

• Magnus Jones, Nordic Blockchain Lead for EY

• and myself, Ethan Pierse, Director of the CryptoAssets Institute and Co-Founder of the NFT Factory Paris.

Rewards, Loyalty, and Personalization with:

• Sander Gansen, Co-Founder BananaCorp and NFT Tallinn

• Davide Sgherri, Head of New Media at Dolce & Gabbana

• Fonz Olvera, Founder and CEO at Tokenproof

• Vivian Jacob, Experience Strategy at AKQA

and Virtual Fashion and Collaborations with:

• Nizzar, Co-Founder BananaCorp

• Jarvis Macchi, Head of Media at EssilorLuxottica

• Ariel Wengroff, VP Communication at Ledger

• Lorenzo Litta, Partner and CBO at Brandit Ports Group

• Gianluigi Zarantonello, Digital Solutions Director at Maison Valentino

Stay tuned for Web3 x Supercars, Web3 x Watches & Jewelry Zurich, Web3 Wine & Spirits Paris, and more…